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商品編號： 9-208-029 出版日期： 2007/07/19 作者姓名： Campbell, Dennis;Martinez-Jerez, F. Asis;Tufano, Peter;Ekins, Emily McClintock 商品類別： Finance 商品規格： 22p 再版日期： 2008/05/01 地域： Missouri 產業： Banking 個案年度： 2005 - 2005
商品敘述：
The ""Central Bank"" series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer acquisition and loyalty-building. However, the bank realized that the aggressive pursuit of new accounts could result in an increased number of overdrafts and, ultimately, customer defaults. The first case, ""Central Bank: The ChexSystems(SM) QualiFile(R) Decision,"" analyzes how QualiFile, a debit scoring product commercialized by ChexSystems, can be used to manage this risk.
涵蓋領域：
Risk management;Customer acquisition
相關資料：
Case Teaching Note, (5-208-038), 22p, by Dennis Campbell, F. Asis Martinez-Jerez, Peter Tufano
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